Introducing Atlas, a thoughtfully designed aggregation and pro-trading platform for digital assets. Powered by Machine Learning and AI, it offers an unparalleled experience in discovering, analyzing, valuing, and trading non-fungible assets, all within a sleek and feature-rich package.

Atlas serves as an investment and analysis platform for these emerging assets, creating a seamless bridge to markets that were once beyond the reach of most people. With a focus on simplicity, Atlas provides an intuitive toolset for navigating the complex landscape of these new asset classes.

In early 2021, Atlas reached out to me about designing their ML-driven platform. Intrigued by the technological prowess and immense potential of their product, I eagerly joined full-time to help shape their vision. Prior to Atlas, I spent a year freelancing, connecting with communities, and exploring the fascinating world of Web3.

The identity of Atlas is represented by its geometric shapes (square and circle), chosen for their distinctiveness and connection to the mathematical foundations that underpin the ML models and algorithms. These elemental shapes, coupled with the contemporary typeface Inter, evoke a sense of sophistication, boldness, and approachability.

As the platform evolved and became richer in features, our team expanded from three to around 25 members since its inception. As new roles emerged in product, market, and design management, the design team diversified, with two focusing on product design, one on design systems, and another on management. I transitioned to a role in product design and user experience, ensuring that all user flows and states were carefully addressed prior to developer handoff.

Atlas has been one of the most significant and rewarding endeavors of my career. I am grateful to the entire Atlas team, especially Josh, Alex, Rachel, Chester, Lily, Hamza and Raf for their invaluable contributions to this journey. My heartfelt thanks go out to Eric and Michelle for the opportunity to be a part of something extraordinary.

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